Though Yahoo deal proved unsuccessful for the popular software maker, it managed to generate the most positive growth among the top five search engines last month. The main reason for this could possibly be its recent introduction of the ‘cashback’ search program.

Mountain View, California-based Google’s PPC rates grew by an average of 13.8 percent in the second quarter of 2008 compared to the last year quarter, while that rate shot up 5.6 percent for Microsoft Live Search, but fell down 7.3 percent in case of Yahoo, as per Efficient Frontier Inc., a search marketing company.

The economic downturn has not only affected real businesses and consumers but also several online players across the world. One such example is Google UK, whose turnover plunged in the second quarter, its first ever dip since it started reporting as a public company in 2004.

One of the world’s greatest online social networking major ‘Facebook’ has filed a lawsuit regarding copyright infringement against a German rival, as per the Financial Times.

Google is known to achieve something or the other on a regular basis, and it has proved the same yet again. Russian online site Rambler Media has confirmed about selling its advertising unit, ‘ZAO Begun’ to the Internet search King, and using its technology for search as well as advertisements.

Today, Google brought smiles on several online advertisers’ face by introducing a latest feature that will assist them in their marketing campaign. So far, their campaigns were either keyword-targeted or placement based, but now the two possibilities can be combined into a single unitary proceeding.

Popular search engine AOL recently launched new websites related to personal finance and photography in order to augment its advertising opportunities by catering to the niche market.

As per an independent report submitted just recently by Searchlgnite, Yahoo’s search advertising deal with rival yet partner Google could cause over 20% jump in keyword prices for advertisers.

Sunnyvale, California-based Yahoo is inviting external developers to tweak its software to attract more online users, amid criticism from activist investor Carl Icahn for falling short to keep up with search leader Google in online search operations.

The social networking bug has already stung millions of people and businesses, and it is not an alien to the Business Process Outsourcing (BPO) industry as well. Though we are presently living in the knowledge age, it wouldn’t be incorrect to say that we are a part of the social networking age also. This is [...]