Archive | April, 2009

Read this; be a better creative writer!

If you really want to become a better creative writer, read this article, and maybe you will learn something that will help you out in times of trouble. The first thing you need to do is distract yourself. Sounds kind of wrong, doesn’t it? But it really is true. Distracting yourself lets your mind take [...]

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The origin and evolution of long form copy

A lot of people hate long form copy. They say it’s a pain to read, and is completely pointless. We’ve seen it in newspapers, magazines, even billboards. But what about on the Internet? Well, it has been around for ages here as well. The Internet is responsible for bringing long copy through direct mail to [...]

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Recession – will you survive or thrive?

A lot of people are pulling their hair out due to the financial crisis that has hit the world. Struggling to pay bills, and making ends meet are not what they had planned out for themselves.

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The advantages of hiring a professional writer

Are you tired of your website not getting enough hits? Or are you sick of having to do all the work yourself? Maybe it is time you brought in the services of a professional writer.

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Dealing with criticism

There are plenty of people out there who will not like what you have written. One fine day when you turn to your blog, you may find a barrage of negative comments. Your immediate reaction (especially if you’re not good at taking criticism) will be to get frustrated. You might even feel like giving up [...]

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Get creative – Dont just stick to the rule books while writing

Most readers get really turned off when they see mistakes. And the most common mistakes writers make are grammatical ones. We all expect quality when it comes to writing, and anything less than the best is definitely unacceptable. But then again, life wouldn’t be any fun if rules weren’t broken once in while, would it?

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Using twitter to help you write better

Twitter is micro-blogging at its best, and everyone from film stars to politicians are using it. It is a great way to promote yourself, a product or a service. You can also use it to improve your writing skills a lot. Here is how you can make use of twitter to become a better writer:

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How to pick the ideal business copywriter

There a plenty of business copywriters out there, but how do you go about choosing someone good enough for your business? You will have to do a lot of groundwork to find the right candidate for the job. Look everywhere you can, right from phone and Internet directories to other businesses for recommendations.  The bottom-line [...]

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Points to help you grow as a direct mail copywriter

There is a lot of difference between a regular and a direct mail copywriter. Direct mail copywriting aims at getting plenty of people to buy a service or product. Direct mail copywriting has to be extremely precise. If it is not, it could destroy the entire campaign altogether.

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What makes a good B2B copywriter?

B2B (Business to Business) copywriting is a totally different ballgame when compared to B2C (Business to Consumer) copywriting. There is a lot of difference between the two, and while a majority of copywriters prefer to stick to B2C, there are some that write fabulous B2B copy. A B2B copywriter has to have the right business [...]

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