What is copywriting? Well to give you a head start on it in a simple manner – ‘Copywriting is the art of creating a valuable piece of information in order to publicise or promote a brand, idea, concept or a person.’ But is it everyone’s forte? No. In order to be a good copywriter, one [...]

It is a known fact that no matter how good a website copy is, most people tend to read only the first few lines. Does this mean that all the time and effort you put in creating the perfect call to action will go down the drain? Not really.

Too many adjectives in advertising copy can ruin the effect altogether. Words like fantastic, sleepy, idiotic and huge are all adjectives. Adjectives can also be invented by some zany copywriter, and can be hyphenated.