Author Archive
Tips for Quality Web Pages
An easy-to-use website along with good copy encourages frequent visitors to stick to for a longer period of time who then stop to read your content. For websites with long pages of non-generic or domain-specific content this is a very crucial aspect.
Giving life to a Picture
These black & white print add is purely classy. These take you back in time with a smart and simple headline. These ads are the perfect example of how an image can come to life with a simple yet hard hitting headline. These ads are surely very English.
When Images Speak through Your Copy
This print advertisement by Contract (India) is a perfect example of how Copy could be effectively used to bring inanimate objects to life.
A lot of times Copywriters speak about the features of a product through images. It simply acts like a speech bubble/text block.
I have transcribed the Copy for those who cant read the ad:
Headline:
Gone [...]
Making Effective Statements that Impact Millions
Here is an example of how you could give importance to particular statements/sentences to get your point across (or mislead the user). The deodorant brand Axe is known to make bold statements in a quirky manner. This print advertisement aimed at Indian audiences ensures the same fact.
The fuss about Web Content
There are loads of articles on the Internet that preach of Web Content Writing styles and techniques. Now what is different with this article?
Well I am not here to define the Web Content writing parameters nor advocate any techniques. This is simply because Writing is an art form, and you need to understand and finally [...]
How to Kill a Powerful Headline…
Here is a classic example in which the headline is enticing but the bodycopy does not do justice.
The Dying Art of Long Copy
This advertisement for Herringbone is a perfect example of well crafted long copy. Though industry experts (and even clients) shun long copy and is on the verge of oblivion. Well I respect the art of long copy. In the end this is what made your Ogilvy’s and Burnett’s.
(I have transcribed the copy from the ad [...]
How to make a Landing Page more Effective and Attractive
They say that first impression is the last impression. This saying rightly applies to the landing page of a website. Landing page is the first page that an eager surfer, reader or search engine user gets to view before navigating to the site. Hence, it must be more eye-catching and carry a compelling headline.
