How do you get people to come to your blogs? Better yet? How do you get people to subscribe to them? The total number of subscribers is valued as much higher than other aspects such as traffic or page views. The bottom line is that subscribers are to a blog what blood is to a [...]

Want to get your readers hooked? Start with a strong opening statement. It is common knowledge that the opening paragraph is one of the most important aspects of a good article. It has to be something that a reader cannot ignore. Basically, a good opening statement is something that a good blog content writer cannot [...]

A few days ago, MySpace removed all signs of its ‘Project Playlist’ song gadget from the MySpace website. Now, the people who used this service can no longer install any more lists. The decision to completely eliminate the playlists was due to violation notices by big well-known music companies. These popular companies are all in [...]

The three key stages of SEO optimization can be divided into: • Planning • Proper perspective • Execution

You plan to launch a new blog and want to push it, or maybe you already have one, but are not really satisfied with the response to your existing blog. I shall offer you some handy tips from my experience so that you can start collating compelling content for your blog not only from your [...]

An easy-to-use website along with good copy encourages frequent visitors to stick to for a longer period of time who then stop to read your content. For websites with long pages of non-generic or domain-specific content this is a very crucial aspect.

These black & white print add is purely classy. These take you back in time with a smart and simple headline. These ads are the perfect example of how an image can come to life with a simple yet hard hitting headline. These ads are surely very English.

This print advertisement by Contract (India) is a perfect example of how Copy could be effectively used to bring inanimate objects to life. A lot of times Copywriters speak about the features of a product through images. It simply acts like a speech bubble/text block. I have transcribed the Copy for those who cant read [...]

Here is an example of how you could give importance to particular statements/sentences to get your point across (or mislead the user). The deodorant brand Axe is known to make bold statements in a quirky manner. This print advertisement aimed at Indian audiences ensures the same fact.

There are loads of articles on the Internet that preach of Web Content Writing styles and techniques. Now what is different with this article? Well I am not here to define the Web Content writing parameters nor advocate any techniques. This is simply because Writing is an art form, and you need to understand and [...]