Author Archive

Companies must not overlook SEO issues in Global Expansion

There are some important issues pertaining to search space which many companies overlook during their expansion plans overseas.


Search Engines are the lifeline of Internet

The answer to a very pertinent question, “Why internet works?” cannot be anything other than, “because search engines do the job”.


Google enters affiliate-marketing business

Online Search and ad giant Google made a grand entry into the affiliate-marketing business through its launch of Google Affiliate Network. It is re-branding the network run by DoubleClick’s Performics business. In an affiliate programme, publishers provide links to online retailers on their website and earn commission for each referral passed on to the retailer.
 
The [...]


Rich, original content is key to the popularity of a web site

Previously, websites gave more importance to visual designing of pages with graphics, and ignored the importance of content. However over the years, search engines, with their phenomenal capability of keyword and key phrase based search, enhanced the importance of rich and original content for popularity of a website.


Vote for useful web pages through Sproose search and shoot up their ranking

Sproose is a search engine that allows you to vote for the web pages that you like, and enhances their ranking in the internet search engines. It helps discover interesting web pages in social network environment. 


10 year old Google Continues to Roll Out Innovative Features

Google’s thirst for innovation is not going to be quenched. The world’s dominant search engine giant is rolling out new features and enabling easier and most efficient web search for internet users. Its whooping expenditure of $2.1 billion on research and development in a single year is the proof of its resolve to revolutionize Internet [...]


Yahoo-Google Deal Ignites Concerns from Lawmakers

Yahoo made an announcement recently that it has signed a non-exclusive advertising agreement with Google, after months of efforts to fend off the Microsoft takeover. Some things remain unchanged though, like the many people and bodies that were concerned about the Yahoo-Microsoft merger; there are already skeptics who are ready with concerns over the Yahoo-Google [...]


Google Tops Reputation List of US Consumers

The Harris Interactive Reputation Quotient results are out and Google has topped the list of most reputed companies. Here is how the list was prepared:
• Ask US consumers to identify the 60 most visible companies according to them.
• Secondly, rank their reputation based on six different categories, namely - Products & Services, Emotional Appeal, Social Responsibility, Vision [...]


For SEO Companies – Know the Differentiators in Keyphrases

Search engine optimization or SEO companies know perfectly well that you have a very short window of opportunity, a minor chance to engage your prospective search engine optimization strategy.


Take care of the content and it will take care of your website’s success!

Feeding your website continuously with rich, interesting and useful content enhances your organization’s trustworthiness and helps boost sales. A content rich website scores high in search rankings and establishes direct relationship with consumers. Quality content is the key to successful products and services campaign in the intensely competitive environment.