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	<title>Rightcopywriter Blog &#187; Rohan</title>
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		<title>Writing copy for short attention spans</title>
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		<pubDate>Wed, 10 Jun 2009 09:56:31 +0000</pubDate>
		<dc:creator>Rohan</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[It is a known fact that no matter how good a website copy is, most people tend to read only the first few lines. Does this mean that all the time and effort you put in creating the perfect call to action will go down the drain? Not really. It is important to understand that [...]]]></description>
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