Author Archive
Adjective rejects and verbs for wonders!
Too many adjectives in advertising copy can ruin the effect altogether. Words like fantastic, sleepy, idiotic and huge are all adjectives. Adjectives can also be invented by some zany copywriter, and can be hyphenated.
Long copy – are you doing it right?
If not written properly, long copy can be a real pain to read. And if that is the case, why write it at all? You need to find a way to write long copy without boring your readers to death.
Are you using keywords properly?
Who said that keywords always work? Sometimes, keywords can get you a whole lot of traffic, but they can also backfire, getting you almost no traffic at all. But the worst-case scenario is when you are getting plenty of visitors, but no end results.
How do you price yourself?
There’ll be plenty of people who will tell you not to sell yourself short. This is very true. A lot of us online copywriters will do almost anything to get our hands on that new project that everyone has been vying for. In order to do this, we often lower our rates to below market [...]
Convert your online copy for the casual browser
It is a well-known fact in the advertising industry, that readers have very short attention spans. No matter now good your copy is, only the first few lines will be read by around 80% of readers. But this does not necessarily mean that all your hard work has been thrown into the bin. You have [...]
Persuasion techniques – child’s play!
Your 4-year-old daughter comes running to you just as you are leaving the home. ‘Where’s the teddy bear you promised me?’ she asks. You don’t know what she is talking about, and just before you can say so, she makes a sad little face and says ‘you promised’. That’s when your heart melts, and you [...]
Using Twitter for content marketing
Twitter has rapidly been gaining popularity, and is now the top place for content marketing. You will see many people tweeting headlines or excerpts from their articles or blogs. A lot of readers will read these tweets and proceed to your site or blog to read the rest of what you have written.
Read this; be a better creative writer!
If you really want to become a better creative writer, read this article, and maybe you will learn something that will help you out in times of trouble. The first thing you need to do is distract yourself. Sounds kind of wrong, doesn’t it? But it really is true. Distracting yourself lets your mind take [...]
The origin and evolution of long form copy
A lot of people hate long form copy. They say it’s a pain to read, and is completely pointless. We’ve seen it in newspapers, magazines, even billboards. But what about on the Internet? Well, it has been around for ages here as well. The Internet is responsible for bringing long copy through direct mail to [...]
Recession – will you survive or thrive?
A lot of people are pulling their hair out due to the financial crisis that has hit the world. Struggling to pay bills, and making ends meet are not what they had planned out for themselves.
