Author Archive
Google Betters its US Search Share in October
According to Hitwise, the popular market analysis company, Google Inc. continued to boost its share in the US Web search market with 71.7 percent in October. This is quite an impressive increase compared to September this year, where it had 71.16% of the search share. Moreover, the current year’s economic slump does not seem to [...]
Microsoft Partners with Sun for Web Search
Enough is enough! That’s what Microsoft’s latest move seems to suggest in reply to Google’s dominance over the search industry since several years. The software giant has struck a Web search deal with Sun Microsystems Inc. in an attempt to thump Google in the online search competition.
Does SEO For Offline Businesses Make Sense?
As the term ‘SEO’ becomes a cliché in the Web world, you will come across several SEO experts keen to offer you solutions for your online business. By now, we all know how relevant SEO is in today’s context, though its popularity has been snatched away by social media optimization to some extent since the [...]
AOL.com Provides Gateway to Social Networks
Popular search engine AOL.com has rolled out a refurbished homepage, hoping that it will become a hub of sorts for Web users by letting them access multiple social network services from its main site directly. This move has made AOL the first major portal to provide straight access to information from leading social networking sites, [...]
Now Enjoy Searching PDF Files on Google!
Finding scanned documents in Google search results was rare as determining the nature of the content was a problem for the search engine. But things have finally changed. With optical character recognition (OCR) software, Google has made it possible for users to search any Web-hosted document embedded in the Adobe Systems developed ‘PDF file format’.
Yahoo Video and YouTube Scale Up in Social Media
The social media industry got a tremendous boost from video communities as Yahoo Video and YouTube recorded a healthy growth in the video streams this September. Yahoo Video grew by a massive 56% to 265 million in September, compared to 169 million in August. This growth pushed it above Fox Interactive, which previously occupied the [...]
Google Enhances Gmail with New Features
In an effort to enhance the experience of Gmail users, search leader Google recently announced the release of several experiments for Gmail. Now, Gmail users can get access to additional sidebar options from Gmail Labs that allows them to add and look at the gadgets Google Docs and Google Calendar, without opening the hosted applications.
Gauging Brand Impact through Social Media
Through various communication technologies like blogs, social networking sites and discussion forums, consumer voices are much more amplified in the digital age today. This poses a major challenge for companies to monitor user conversations either online or through research panels to meet their goals and objectives.
Social Networking Bug Bites Snack Companies
The advent of social networking has benefited not only the society, but has also impacted the business environment globally. It is continuing to spread like fire across various business verticals, thereby encouraging firms to exercise their marketing operations online.
Scour Cuts Down Sponsored Results to Enhance Speed
Search engine Scour.com lately made improvements in its search function, cutting down the number of sponsored results displayed at the top of the page. The ‘Meta’ search engine which integrates results from top three search players – Google, Yahoo and MSN increased the number of listings overall and enhanced speed by 80%. It now claims [...]
