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Advertising

7
January
0
10 Factors To Consider Before Selecting An Advertising Agency

CHoose the right Agency

Businesses come to the conclusion of hiring an external ad agency, only when they are certified of the fact that the agency will help them execute their advertising and promotional campaigns more effectively. This is because the individuals working in an agency are not just passionate about advertising, but are also knowledgeable experts in their […]

14
November
0
How To Avoid Wastage In Advertising Campaigns

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Advertisers spend huge amounts of money each year to achieve their sole objective of sales promotion, profitability and goodwill. However, when ad campaigns fail to achieve this objective, we realise that there is a total waste of advertising. Advertising is said to have completed its objective as long as total promotional expenses have been recovered […]

21
October
0
Integrated Marketing Communication – Simplified

IMC

The concept of communication revolves around the portrayal of an idea or simple exchange of a message between two or more parties. However, in the world of marketing and advertising, the idea of a swift communication refers to the effective transmission of messages to buyers; informing them why they should purchase the product in question. […]

22
August
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How Advertising Has Changed, In The ‘WWW’ Era

online advertisements rcw blog

We are in a modern era in the world of advertising – online advertisements are selling like hot cakes, especially with today’s pop culture. People believe more in Google than in their own parents; and this string is being pulled on by smart advertisers, to promote their products and services through various online shopping websites […]

26
April
Advertising Trends To Watch Out For In 2013

Advertising Trends

Just as fashion trends change every season, making way for new and fresh designs, advertising trends go through the same process, with newer trends being opted for every year. Some of the trends that have showed effectiveness and will continue to make their presence felt, this year include: − Native advertising This kind of advertising […]

6
September
0
What can a good Ipad do for Copywriters?

Good Ipads and their apps can really make a copywriter's job easier.

A copywriter’s job is not easy as it seems to be.

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5
September
0
Ad Copywriting Simplified!

Creative copywriting explained in an easy manner.

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossageu It is no secret that ad copy writing is the driving force that gets people to sit up and pay attention to what’s in store for them. It is simple yet complex at the same time. Several books have been […]

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4
July
0
Google Product Search To Transform Into Google Shopping

Google Shopping

A few days ago, search giant Google created a massive stir in the search market by announcing a big change in one of their services. Google Product Search, which lets people find and weigh prices and products from online stores, is soon going to take on the name Google Shopping.

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1
November
0
Backlink Inventory – An SEO Dream

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A newly developed software for SEO firms might help in saving them hundreds of hours of work. The application is called Backlink Inventory and gives the user the ability to maintain and track their links. This not only saves a lot of manual work, but also helps the firms to estimate their performance more accurately.

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23
December
0
The Essence of Contextual Ads

If you are in pursuit of a reasonable and effective tool online, contextual ads are your answer.

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