Copywriting
Say no to plagiarism
Back in school, we were taught how wrong it is to copy. But then with time as innocence fades, so do our morals. And as deadlines are slapped on a copywriters’ face, the urge to just pick up existing stuff is high. But that in professional term is pure plagiarism.
Copy That?
Attention!
Your advantages as a Copywriter in India
Copywriting as a profession is widely accepted all over the world and India is no exception. The level of copywriting work that is outsourced to India is on a rise consistently and so are the expectations and possibilities.
For Print Ads to Make Their Mark
Still stuck up on how to get your print ad to bask in the limelight amidst a horde of other ads? To let you in on a secret; you may have tried suitable methods, but the key element here is the ‘how’ factor.
The ‘Famous Five’ of a Print Ad
So you want to create a print ad? As you may be well-informed that while conceptualizing a print ad and churning out ideas, the quintessential factor is defining your target audience.
A Peek Into Online Advertising Copywriting
An advertisement is one the most vital elements of a company’s strategy to trigger audience into purchasing products or pay for services.
The Messenger – Part II
This article is an insight into the process of copywriting. It tells you the manner in how a copywriter executes an article for an advertisment.
The Messenger – Part I
During the Greek ancient times, the Kings used the town’s fastest runner in order to get messages across. Hermes was famously known as the ‘Messenger of the Gods’. This sort of a delivery system usually occurred in the event of urgent or crisis situations like – waging a war or sending peace propositions. Territories were [...]
Bare necessities for a well dressed copy
What is copywriting? Well to give you a head start on it in a simple manner – ‘Copywriting is the art of creating a valuable piece of information in order to publicise or promote a brand, idea, concept or a person.’ But is it everyone’s forte? No. In order to be a good copywriter, one [...]
Writing copy for short attention spans
It is a known fact that no matter how good a website copy is, most people tend to read only the first few lines. Does this mean that all the time and effort you put in creating the perfect call to action will go down the drain? Not really.
