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B2B copy-writing is great if you know how!

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Copy-writing isn’t tough job. “Challenging” is the word that suits this amazing profession. What’s more pleasantly mind-racking, is copy-writing for B2B clients. Coming up with out-of-the-box ideas and putting them on paper for B2B clients is where the real challenge lies as the matter here, in this case, the copy and the content, needs to [...]

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Yahoo Erases 75000 Associated Content

Well, this is something that you don’t see everyday!! Yahoo is on a course, that seems to appear to be a road to redemption. Yahoo is cleaning up its Associated Content and is moving the remaining content to its domain. The company that bought Associated Content, has announced its plans of retiring more than what [...]

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How to enhance your copywriting skills

Copywriting, as they say is a flair which cannot be learnt if you do not have it in you. However, at the same time, you can induce some changes in your writing style to improve gradually over the years. You can also implement some useful pointers to better your skills. Some of these tips are [...]

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Copywriter the Businessman

Your work may be your passion too, but that doesn’t call for a swingy attitude partaken towards it. There’s much more to copywriting than the writing itself. You need to push in the ‘ambitious’ before the ‘copywriter’. So as to achieve this, online writers should explore the business ploys that pose as a supplement to [...]

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The Ballooning Stages of a Copywriter’s Life

A copywriter’s reign in the market can be broken down into three phases during which he or she dawns a distinct alter ego which defines their years to come. And this is especially true when the copywriter in question chooses to plunge into the world of copy and content all by his self barring the [...]

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The Write Personality

Have you ever analyzed what vibes your written offerings exude or the person you become on taking to the keyboard? The tone that you assume in your copy is just as important as the words used to express. And when you come to realize what that tone is, born is a copywriting personality that’ll take [...]

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The Darkroom Editor

Darkroom editor – the brainchild of some guys at Mac who probably sensed the threat assumed by a distractive world towards the defenseless writer.

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It’s A Race Against Time

A copywriter would know the essence of time in context to meeting deadlines. Given the routine pressure that involves the profession, the need to churn out articles in a matter of minutes, (note the stress on ‘minutes’) and doing so while keeping a check on the quality and precision is crucial.

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Back to Basics

To err is human, but to err again AND again is lethargy if not foolishness. Copywriters struggling to build their niche in online writing do not have the luxury of going off their grammatical tracks. No way ahead from that point onwards. Sometimes you just need to go back to your basics and this article [...]

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Copywriting Dilemmas resolved

How often do we copywriters find ourselves in dilemma? Do we sometimes wonder if we will run out of profession? What is better: offline or online copywriting? Since I have three already, I’m sure it’s often. It is indeed a perilous affair to decide the “whether” s of copywriting. So, without fuelling the dilemma much, [...]

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