Copywriting
The Art of Rewriting Articles
Rewriting an article can sometimes be a very tedious task. It requires both literary skills and patience as you need to adopt a completely new approach to present the content in a unique manner. Before understanding how to go about the rewriting process, let’s see the various reasons for which it becomes necessary:
The Secrets of Financial Copywriting
“Shareholders disappointed as stock market crashes”, “Central government decides to hike the bank rates to curtail money supply in the market”, etc. are some of the common news you come across during an economic slump period. Also, this is the time when financial consultants and experts provide tips regarding what steps need to be taken [...]
Are Copywriters Made or Born?
Ever wondered what it takes to be a copywriter? Some people look at the copywriting profession suited only for those who are already skilled in writing, while some feel that these skills can be developed over a period of time. This takes us to an interesting topic whether copywriters are actually born or they can be [...]
Optimized Google AdWords Copywriting
Google AdWords are often a nightmare for many online marketers. In case you are wondering what Google AdWords are, they are those highlighted ads that get displayed at the border of Google’s search engine results.
Giving life to a Picture
These black & white print add is purely classy. These take you back in time with a smart and simple headline. These ads are the perfect example of how an image can come to life with a simple yet hard hitting headline. These ads are surely very English.
The K.I.S.S. Principle in Copywriting
If according to you, copywriting is all about including lengthy sentences, jargons and complicated words in the copy; think again! Ever since website copywriting evolved over the years, the number of copywriters increased manifold. Moreover, in an attempt to lure people to a website, use of attractive words in form of jargons started becoming common [...]
When Images Speak through Your Copy
This print advertisement by Contract (India) is a perfect example of how Copy could be effectively used to bring inanimate objects to life.
A lot of times Copywriters speak about the features of a product through images. It simply acts like a speech bubble/text block.
I have transcribed the Copy for those who cant read the ad:
Headline:
Gone [...]
Making Effective Statements that Impact Millions
Here is an example of how you could give importance to particular statements/sentences to get your point across (or mislead the user). The deodorant brand Axe is known to make bold statements in a quirky manner. This print advertisement aimed at Indian audiences ensures the same fact.
How to Design a Marketing Strategy for Copywriting Business
Copywriting is a very serious business. Today, we see a number of copywriters trying to create a strong impact in the online industry, particularly because of the lucrative benefit it offers. So, with the increasing competition from every corner of the world, you need to strategise your marketing efforts carefully and tactfully in order to [...]
How to Kill a Powerful Headline…
Here is a classic example in which the headline is enticing but the bodycopy does not do justice.
