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Freelance copywriter- a real business savior

If you are not working for any particular agency but offering your copywriting services to an array of them; if you are not bound to the 9-5 timing of an office but offer copywriting services on a deadline basis from the comforts of your home; if you are working for more than one institution at [...]

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Copy and Cake

Target audience are not flashing lights on your blog? Not many knocks on your website’s door? Sit back and break it down.

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Say no to plagiarism

Back in school, we were taught how wrong it is to copy. But then with time as innocence fades, so do our morals. And as deadlines are slapped on a copywriters’ face, the urge to just pick up existing stuff is high. But that in professional term is pure plagiarism.

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Your advantages as a Copywriter in India

Copywriting as a profession is widely accepted all over the world and India is no exception. The level of copywriting work that is outsourced to India is on a rise consistently and so are the expectations and possibilities.

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For Print Ads to Make Their Mark

Still stuck up on how to get your print ad to bask in the limelight amidst a horde of other ads? To let you in on a secret; you may have tried suitable methods, but the key element here is the ‘how’ factor.

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The ‘Famous Five’ of a Print Ad

So you want to create a print ad? As you may be well-informed that while conceptualizing a print ad and churning out ideas, the quintessential factor is defining your target audience.

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A Peek Into Online Advertising Copywriting

An advertisement is one the most vital elements of a company’s strategy to trigger audience into purchasing products or pay for services.

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The Messenger – Part II

This article is an insight into the process of copywriting. It tells you the manner in how a copywriter executes an article for an advertisment.

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The Messenger – Part I

During the Greek ancient times, the Kings used the town’s fastest runner in order to get messages across. Hermes was famously known as the ‘Messenger of the Gods’. This sort of a delivery system usually occurred in the event of urgent or crisis situations like – waging a war or sending peace propositions. Territories were [...]

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