This article is an insight into the process of copywriting. It tells you the manner in how a copywriter executes an article for an advertisment.

During the Greek ancient times, the Kings used the town’s fastest runner in order to get messages across. Hermes was famously known as the ‘Messenger of the Gods’. This sort of a delivery system usually occurred in the event of urgent or crisis situations like – waging a war or sending peace propositions. Territories were [...]

What is copywriting? Well to give you a head start on it in a simple manner – ‘Copywriting is the art of creating a valuable piece of information in order to publicise or promote a brand, idea, concept or a person.’ But is it everyone’s forte? No. In order to be a good copywriter, one [...]

It is a known fact that no matter how good a website copy is, most people tend to read only the first few lines. Does this mean that all the time and effort you put in creating the perfect call to action will go down the drain? Not really.

Too many adjectives in advertising copy can ruin the effect altogether. Words like fantastic, sleepy, idiotic and huge are all adjectives. Adjectives can also be invented by some zany copywriter, and can be hyphenated.

If not written properly, long copy can be a real pain to read. And if that is the case, why write it at all? You need to find a way to write long copy without boring your readers to death.

There’ll be plenty of people who will tell you not to sell yourself short. This is very true. A lot of us online copywriters will do almost anything to get our hands on that new project that everyone has been vying for. In order to do this, we often lower our rates to below market [...]

It is a well-known fact in the advertising industry, that readers have very short attention spans. No matter now good your copy is, only the first few lines will be read by around 80% of readers. But this does not necessarily mean that all your hard work has been thrown into the bin. You have [...]

Your 4-year-old daughter comes running to you just as you are leaving the home. ‘Where’s the teddy bear you promised me?’ she asks. You don’t know what she is talking about, and just before you can say so, she makes a sad little face and says ‘you promised’. That’s when your heart melts, and you [...]

A lot of people hate long form copy. They say it’s a pain to read, and is completely pointless. We’ve seen it in newspapers, magazines, even billboards. But what about on the Internet? Well, it has been around for ages here as well. The Internet is responsible for bringing long copy through direct mail to [...]