General

Google’s decade-long journey

Google’s curious corporate culture has often made headlines. Google has become one of those firms, which stand for an era. It has introduced transformative technology on the global scale.
Employees here work inside a compound, which mimics a college campus; get organic meals free of charge and are let to work on a pet project once [...]


Work towards Improving Website Value than PageRank

Several webmasters often consider Google PageRank as a tool to measuring their website’s relevance. In fact, some even go to the extent of only focusing on achieving a higher PageRank, keeping aside or neglecting the importance of building quality websites.


Concentrate More on Traffic Quality, not Quantity!

Online traffic plays a very important role in the success of a website or blog. Higher traffic reflects the popularity of a website/blog, and helps in achieving top search engine results. However, driving in people is a tedious task, considering there are millions of websites and blogs available on the Web today.


Search Engines are the lifeline of Internet

The answer to a very pertinent question, “Why internet works?” cannot be anything other than, “because search engines do the job”.


How to make a Landing Page more Effective and Attractive

They say that first impression is the last impression. This saying rightly applies to the landing page of a website. Landing page is the first page that an eager surfer, reader or search engine user gets to view before navigating to the site. Hence, it must be more eye-catching and carry a compelling headline.


A Slump is the Right Time to Invest in Online Marketing

Read any headline of a news paper or listen to news on TV channel and you will be frightened by the onslaught of worsening economic situation all over the world. But for the online marketing firms, the present slump is a golden opportunity to focus on online marketing.