They say that first impression is the last impression. This saying rightly applies to the landing page of a website. Landing page is the first page that an eager surfer, reader or search engine user gets to view before navigating to the site. Hence, it must be more eye-catching and carry a compelling headline.

Read any headline of a news paper or listen to news on TV channel and you will be frightened by the onslaught of worsening economic situation all over the world. But for the online marketing firms, the present slump is a golden opportunity to focus on online marketing.