Search Engine Marketing
19
September
0
Know Your SEM Vendor – Bing Ads
Search Engine Marketing (SEM) is a form of Internet marketing that helps promotion of websites by increasing their search engine visibility, through search engine optimization and advertising. Today, SEM has grown much faster than many other forms of online advertising and marketing channels. With growing emphasis on Search Engine Optimization (SEO), various ad agencies hire […]
15
May
Writers Tell Their Story Through “Lenses”
One of the most remarkable incidents, in the field of content development and marketing, has been the news about Squidoo no-following all outbound links. Founded in 2005 by Seth Godin, Squidoo has been one of the most successful content communities. It was only a matter of time, before this massive user-generated content website, took this […]
12
March
Email Marketing Benefits Deciphered
Over the last few decades, the world has greatly progressed. It has advanced in such a way, that work that once ate up majority of our time in the past can be managed in a jiffy. Machines have replaced manual labour and have made work easier and accurate than before. Internet took over other modes […]
6
December
Hire Web Content Writers Who Are Friends With Search-engines
In today’s fast-paced world, every brand has a website to connect with its target audience, in a better way. Although, the brand’s success depends upon the quality products and services it offers. Websites play a major role in influencing the masses. Search-engines play a crucial role in displaying the most relevant websites. Hence, it’s necessary […]
2
October
Tool 6 – HubSpot’s Marketing Grader
Ever wondered whether your website, along with the efforts you are putting in for Social Media, are actually working? HubSpot’s Marketing Grader is exactly what you need! HubSpot’s Marketing Grader, as the name suggests, is a tool that provides grades to your website, like Google does, and at the same time also grades to up […]
1
October
Tool 5 – HubSpot’s Page Grader
This tool is a paid one that is made available with the entire subscription of the HubSpot marketing software. Its Page tool helps in measuring and analysing the effectiveness of the pages of your websites. The tool not only measures the performance of SEO keywords you use, but also gives you beneficial advice on how […]
14
November
Google Panda algorithm Update!
A refreshed approach to SEO or a old google practice packaged in a new name? Search engine optimization is like a mathematical problem. Many claim and believe to solve it perfectly, others try and solve it but fail miserably. Some websites are pushed up and some are pushed down, depending upon their content.
1
November
Backlink Inventory – An SEO Dream
A newly developed software for SEO firms might help in saving them hundreds of hours of work. The application is called Backlink Inventory and gives the user the ability to maintain and track their links. This not only saves a lot of manual work, but also helps the firms to estimate their performance more accurately.
28
September
Search Engine Marketing Strategies
For any online business, it is very essential to convert the traffic onto their site to increase their business. Thus, almost every business that advertises online follows certain strategies so that the search engines can notice them and the page gets ranked higher.