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Social Media Optimization

27
March
0
Why stay behind in the race?

b2b marketing trends

With more businesses preferring a social media presence, it seems obvious that every sector might be heading for the rat race. Statistics do not lie. Reports by Forrester suggest that most B2B companies (around 80%) prefer making use of social media to strengthen their position in the industry. Social media has truly transformed b2b marketing […]

18
December
0
3 Social Media Failures

Social media has given companies a new and improved platform to reach out to potential customers. Most companies, though, are new to getting involved in this form of communication. This has resulted in lot of trial and error methods, of which some have worked and some have not. Here are the biggest missteps that a […]

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16
September
0
Home Tweet Home

That’s right! Twitter is the new-found home for internet marketers across the world to propel their businesses to new heights.

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29
October
0
Gauging Brand Impact through Social Media

Through various communication technologies like blogs, social networking sites and discussion forums, consumer voices are much more amplified in the digital age today. This poses a major challenge for companies to monitor user conversations either online or through research panels to meet their goals and objectives.

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17
October
0
End Your Financial Woes Through Social Media

As we witness a huge turmoil in the global economy, companies face tremendous challenges to survive in the dangerous period of financial crunch. What imposes a mammoth task for firms at the current situation is not to expand, but to sustain and then grow step by step, crossing the glooming barriers of economic recession.

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18
September
0
How many more new micro-blogging, networking or video-sharing sites can we use?

Most of us hardly have time even to respond to voice mail and e-mails, let alone check Facebook accounts, Twitter updates and Flickr friends. Even if we have the time to do so, do we really need another website that will help us share and connect and network? The question is How many more micro-blogging, […]

12
August
0
Social Media Optimization – A Trend, Not A Fad!

Today, the ‘buzz’ of social media optimization (SMO) can be seen and felt everywhere across the Web. However, this was not the case a couple of years back. Earlier, it was search engine marketing and SEO who had taken the driver’s seat and even today maintain their popularity. But, isn’t it true that the SMO […]

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25
July
1
Is Social Media Optimization More Important than SEO?

Today, with the popularity of social media sites cracking the rooftops across the online industry, people have started questioning the relevance of search engine optimization (SEO) in the current and future scenario. There is no doubt that the two processes are highly distinct from each other, however the final objectives of either is identical.

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21
June
0
Social Networking: a modest way of Internet Marketing

Social networking has created great opportunities for those who are interested in better utilisation of internet marketing to generate more revenues and profits for themselves.

30
May
0
What is Social Media Optimization

Social Media Optimization (SMO) is a planned process of using social media, social networking websites and online communities as a means for generating publicity. It is one of the forms of Search Engine Marketing (SEM), which helps in promoting websites on a comprehensive basis.