Profile of A Website Content Writer
There is a lot of confusion related to the exact job profile of a writer, who writes for the web. Is it a creative job? Is it a technical job? Or is it about writing blogs? These are the questions that clog the minds of the people who are clueless about the profile of a website content writer. The following paragraphs will not only help you answer those questions, but also reveal a lot about the profile.
The profile is a healthy mix of creative, technical and blog writing. The writer needs to posses skills due to which, he can generate relevant content for websites. There are a million websites on the Internet and each of those websites is looking to promote themselves as the best. The writer needs to understand the website and the nature of its business, before even thinking about writing. Different websites cater to different markets and a different target audience. The writer needs to take the above aspects into consideration, before writing content.
Their main objective is to write in a manner, which not only attracts readers, but also retains them. The content written by the writers generally provides information to readers. Along with providing the right information, the content should promote sales as well. The user needs to be converted into a client.
Online content writers have to weave the content web, keeping in mind certain key words. In such a scenario the creativity and technical acumen of the writer is put to test. The writer needs to smartly incorporate the given keywords without deviating from the actual topic. Writing for blogs also involves the use of key words.
There is a difference between a website content writer and a print writer. Research suggests, web users have a tendency to scan the content written on the web as to read the content written in print. Readers on the web have a short attention span and only read the content, which appeals to them. Thus the writer catering to such an audience, has to create smart, informative and engaging content to keep the readers interested.