Getting people to say YES!
Yes! Yes! Yes! No, this is not a excerpt from a pornographic novel or film. This is the word that any sales person dies to hear from a prospective customer’s mouth. It is the ultimate goal for any sales message. But how do you get them to say it?
Most people are reasonable and need some kind of explanation. Give a person a valid, sane reason, and you can bet your bottom dollar that he or she will say yes. What you need is something called a compliance trigger that will allow people to justify to themselves that saying yes is the right choice.
While writing a sales message, an online copywriter must make sure that he can get a potential customer to say yes, in almost any situation. Here are some tips and tricks that will almost certainly make him or her oblige.
• Give something for free: Usually, people love anything that is free, no matter how small its value is. As long as it is related to what you are selling, you are on the right track. If a person accepts something for free, he or she will subconsciously be in your debt, making it easier for you to push your product in their direction.
• Be committed and have consistency: Once you get a commitment from someone, make sure that you are consistent with providing that person with what he or she needs. This is the best way for you to stay in business and grow.
• Be an authority: Make sure that you are an expert on whatever it is that you are selling, and be prepared to answer a plethora of question put forward to you by prospective buyers. Do not be afraid to show off a little by listing your credentials.
• Get people to like you: It is definitely more difficult to say no to those whom you are fond of, hence, this is a good idea. This means, you have to be a likeable person too, but through what you are writing, so it’ll be a good idea to massage the ego of your prospective buyer. If you share a feeling or two, it will definitely not hurt.
• Let people know that your product or service is good: A testimonials section will do the trick here, as people always want to know what they are getting into. This will surely tempt a person to at least give your product a shot.
• All the above points will definitely help advertising copywriters to sell their wares online.
