How to Kill a Powerful Headline…

Posted by Ashwin

July 9, 2008

Here is a classic example in which the headline is enticing but the bodycopy does not do justice.

While writing Copy for any given material your headline should be in sync with the bodycopy. Your bodycopy is the life of your ad. Simply adding hard hitting headlines does not help. Or you would end by like this Copywriter.

CREDITS

Advertising Agency: SAATCHI & SAATCHI, Mumbai, India
Creative Director: Juju Basu
Art Director: Sharmad Khambekar
Copywriter: Anant Medepalli

Copywriting