Optimized Google AdWords Copywriting

Posted by Vaibhav

August 2, 2008

Google AdWords are often a nightmare for many online marketers. In case you are wondering what Google AdWords are, they are those highlighted ads that get displayed at the border of Google’s search engine results.

At first, the process may start brightly with an aim to influx as many ads as possible, by generating enough funds into the account. But then disappointment starts setting in once you come to know that Google is rather declining ad after ad, as copywriting for AdWords involves its own particular style and text length.

The following two aspects need to be considered essentially, if you want Google to accept your ads into its system, which works out eventually for you:

1) Identify the correct keywords in order that your money goes out for the right cause of targeted hits instead of random ones.

2) Make sure that your ad consists of short, clear and powerful words that are accurate and to-the-point.

Most copywriters face difficulty in writing for Google AdWords because the scope of error is absolutely negligible, or rather ‘zero’. The challenge is to include keywords in such a manner that the ad appears genuine and highly influencing for your target audience. A tiny space of just about three to five words makes the job even more complicated to communicate your business in a sensible manner.

However, if you are one of the copywriters, who has made an expensive error in any of the ads, do not get disappointed. Even top-class professionals find this difficult and brain-twisting at times.

Consider these useful tips and make your copywriting for Google AdWords a pleasant experience not only for you, but also your account:

• Think about a headline that either describes the end result or the benefit to the consumer. This will require lots of brainstorming as the headline will be communicating your website’s USP (Unique Selling Proposition).

• Associate the benefits with your USP and features. This will help consumers understand whether they should make a click decision or not.

• Infuse keywords that complement your website or business. Google displays ads predominantly because of the keywords searched by the user. Hence, this step plays a pivotal role in making your advertising efforts become successful.

• When it comes to the description, avoid redundant words and eliminate spelling errors. Make sure that it also contains strong keywords and the text fits well within three lines.

Writing for Google AdWords is a meticulous process and along with the above mentioned tips, it is necessary that you are persistent and patient to ensure a successful online ad campaign.

Copywriting