For Print Ads to Make Their Mark

Still stuck up on how to get your print ad to bask in the limelight amidst a horde of other ads? To let you in on a secret; you may have tried suitable methods, but the key element here is the ‘how’ factor.

A reader is showered with numerous advertisements in newspapers and magazines. So why would he specifically pay attention to your ad in particular? The answer to that question is ‘Your headline’. If you fail to create a crispy-and-crunchy headline, the chances of your reader flipping the page over, leaving your ad unnoticed, are high. Think creative – it could be humorous, sarcastic, hard-hitting, lovable or rhythmic.

Remember back in the day as a child when you went weeping to mommy asking her to buy you that toy you liked from the store? Well, did it take you one shot to get her to walk into the store and buy it? I guess not. You did have to go on pestering her about it, right? Ditto is with your ads. The more consistency you have in repetition of your ads, the stronger are the possibilities of your readers noticing them. So do not be daunted and go on an ad marathon; they will stop at your ad someday.

An advertisement must create a sense of urgency if you want your reader to react upon it. A call-to-action line always pays dividends. Let your reader know that time is of the essence and he must act fast before it’s too late. Phrases like ‘last two days’, ‘only this week’ etc gets the reader to ponder upon his negligence toward the ad. This very line gets him picking up the phone or walking into your store.

Small advertisements in publishes have a great tendency to get lost in the crowd. Even if your advertisement may be a brilliant concept, what good is it if it is not clearly visible? So a simple point here is to keep your ad large in size. That’s where the reader’s eyes go first. The objective here is to grab the reader’s attention. So, the bigger, the better!

The usual run-of-the-mill K.I.S.S. (Keep It Short & Sweet) principle never ceases to amaze readers. No reader has the time to wile away reading story book-like or autobiographical-styled advertisement. An ad is always fun and easy to read when it is not subject to an overdose of words. Specify your services and your assets. Come straight to the point.

Print advertising can be labeled as a lethal marketing tool for brands only if it is maneuvered in the appropriate manner. So the next time you have a brilliant concept, do not sit back and relax just yet. Venture into the simplest aspects, as they are your winning combos.