The Art of Rewriting Articles

Posted by Vaibhav

September 22, 2008

Rewriting an article can sometimes be a very tedious task. It requires both literary skills and patience as you need to adopt a completely new approach to present the content in a unique manner. Before understanding how to go about the rewriting process, let’s see the various reasons for which it becomes necessary:

1 Article, 2 Web Pages:

You might come across customers who require a particular article to be rewritten in a different version to use it for a different website or web page. At such times, the copywriter needs to adopt unique style of writing as the content may involve keywords that are unalike or have dissimilar meaning.

Take the example of marketing and advertising. Though the two terms differ from each other (advertising being a part of marketing), you will find people using the two terms synonymously with search engine, i.e. ‘search engine marketing’ and ‘search engine advertising’, the fact being both are unique from each other.

Besides, you also need to consider the pronunciation and grammar aspect of the English language. For example, the term ‘minute’ can be pronounced as well as used differently, one signifying the time and other indicating the size.

Therefore, while rewriting an article, you need to take care of the language and the keywords used to avoid misunderstanding and confusion.

Writing for Article Submission:

When it comes to marketing and branding, you must make your presence felt wherever possible. The same principle applies to the online world. When writing articles for directory submission, it is favorable to provide a unique article to the reader vis-à-vis your Web page.

Remember that you are not the only person submitting your article to the directory submission. Competitors are everywhere and they can hinder your article’s performance by putting the same on their own Web page. If this happens, you could lose an advantage over your keywords, considering several other websites targeting the same set of keywords through your article.

Hence, it is wise to rewrite your Web page article for directory submission, having the same meaning as the original one but with unlike semantics. The more unique it appears to the reader, the better for you. However care must be taken that the content is related to the chosen keyword and is to the point.

Refurbishing Existing Articles:

Who said articles cannot be refurbished or renovated? In fact it is necessary to keep your articles updated with the changing times around the industry. Secondly, you may come across customers who would like to have an article that matches another with similar meaning, but with a complete makeover so that the actual author does not identify it. However instead of copying, it is wiser to write the article from scratch as it would be easier and time saving.

In case you decide on rewriting an already existing article, see to it that it is rewritten professionally. If possible avoid writing some other person’s idea and put together your own ideas and thoughts with clear objective in mind.

Rewriting an article is not an easy task and it requires you to be highly careful, vigilant and most importantly a unique writer.

Copywriting