What makes a good B2B copywriter?
B2B (Business to Business) copywriting is a totally different ballgame when compared to B2C (Business to Consumer) copywriting. There is a lot of difference between the two, and while a majority of copywriters prefer to stick to B2C, there are some that write fabulous B2B copy. A B2B copywriter has to have the right business acumen to be a part of this world.
The following points will make it easier for you find a good B2B copywriter for you website:
- The writer should have at least a few years of experience writing B2B copy. He or she may have plenty of certifications, but nothing beats real experience. A lot of writers claim to write good B2B copy, but when really tested, they fall flat on their faces, as they are usually more comfortable with B2C copy.
- It will be an added advantage if your B2B copywriter has some real world sales experience. This will translate into good writing as well. Your copywriter needs to know exactly what drives people to buy a particular product, and no one knows this better than someone who has played the field.
- Always test copywriters before hiring them. You have to make sure that they can ‘deliver the goods’. Ask for some sample work, or give them a copy test. This way, you can be extra sure before hiring someone.
- In the world of copywriting, titles are meaningless. There a lot of self proclaimed ‘gurus’ or ‘masters’ that will try to talk their way into a job. Let their work speak instead.
- After you have hired a B2B copywriter, you need to decide how you are going to pay him or her. If you are paying on an hourly basis, a specific target should be set. The other option is to pay your B2B copywriter on a per article basis, with a minimum requirement per day.
The above points will surely help you to find the perfect B2B copywriter for your website.
