When Images Speak through Your Copy

This print advertisement by Contract (India) is a perfect example of how Copy could be effectively used to bring inanimate objects to life.

A lot of times Copywriters speak about the features of a product through images. It simply acts like a speech bubble/text block.

I have transcribed the Copy for those who cant read the ad:
Headline:
Gone are those days when I could help you study for your exams till 3 in the morning.

Bodycopy:
Old furnishings retirement plan
19 July 08 – 3 Aug 08
Exchange any old furnishings for new ones and get up to 50% off*

Baseline:
HomeStop
For your kind of home