Google’s decade-long journey

Posted by Samir

October 5, 2008

Google’s curious corporate culture has often made headlines. Google has become one of those firms, which stand for an era. It has introduced transformative technology on the global scale.

Employees here work inside a compound, which mimics a college campus; get organic meals free of charge and are let to work on a pet project once a week. The firm has repeatedly stated that it wishes to make the world a much better place. Its defining slogan was: ‘Don’t be evil’. It has been modified to: ‘You can make money without doing evil.’

But Google’s meteoric rise was not part of any calculated plan, at least initially. Stanford grad students Sergey Brin and Larry Page back in 1998 happened to be interested in organising data on the Web. They founded Google in true Silicon Valley fashion in a friend’s California garage.

Soon after, they stumbled upon a way to build fortune from ads placed alongside search results online. The two hired Eric Schmidt. He had headed Novell and was chief technology officer (CTO) at Sun Microsystems. The trio of Brin and Schmidt and Page has turned Google into a money-machine and an innovation powerhouse. The Internet king, Google, is going after much more after a decade of successful innovations.

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