How to make a Landing Page more Effective and Attractive

They say that first impression is the last impression. This saying rightly applies to the landing page of a website. Landing page is the first page that an eager surfer, reader or search engine user gets to view before navigating to the site. Hence, it must be more eye-catching and carry a compelling headline.

A landing page can be made more effective and attractive to make it the most visited page of a website, by adopting the following techniques:

• The landing page should have a single objective for the website visitor viz. buying a product or signing up for newsletter or clicking on an active link to navigate to other page.

• The mantra of effective marketing and copywriting is to focus on your target viewers. Your leading page must be designed to target the audience. This may call for providing different landing pages for different viewers. For example, you may have to offer different health advices for kids, adults and elderly people, for which landing pages will have to be different in design and content.

• The headlines of the landing page should be able to capture the attention of the viewer immediately.

• The landing page should be free from distracting graphics. A simple and clear layout is more appealing to a reader than a fancy one.

• The most critical information of your landing page must occupy the space which is visible without scrolling. This is the space which evokes reader’s interest in the content that follows in the next page.

• Make the action you intend the reader to take very obvious. If you want the reader to read a particular advertisement, a large button indicating “click here for something most interesting’ may be inserted. The reader will be put at ease to view the ad that is targeted for product campaign.
 
Finally, the percentage of visitors who perform the action as per your wish will indicate the effectiveness of your landing page.