Work towards Improving Website Value than PageRank
Several webmasters often consider Google PageRank as a tool to measuring their website’s relevance. In fact, some even go to the extent of only focusing on achieving a higher PageRank, keeping aside or neglecting the importance of building quality websites.
You will come across numerous SEO providers who assure higher PageRank for your website. Though it is a valid proposition considering the fight for achieving top search engine results, it is necessary to ensure that these SEO service providers also work towards building the value of your website.
To understand things clearer, consider the following two situations:
• Your website or blog has a PageRank of 7 and ranks within the first 3 search engine results, but lacks quality in terms of unique content, visitor attraction, quality site layout and consistency in article posting.
• Your website or blog has a PageRank of 3 and does not rank within the top 3 search results, but holds powerful content, user-friendly language, excellent site layout, and regular posting of articles and news.
From the above two examples, one would largely opt for the second option as it talks more about the qualitative aspects of the website when compared with the first. Though the first option might sound attractive for a moment, remember that it does not take much time for a website to lose its top rank position. You are not the only one who wants to achieve top search ranking, which means that the competition out there is fierce and most of the competitors would be eyeing for the apex.
Secondly, it is not the search ranking of a website that attracts quality inbound links, but the quality of website content itself. If you score excellent on all the parameters given in the second example, your site would have probably double or triple chances of attracting links from other appropriate websites. This in turn would automatically boost your search engine results.
Finally, they say that customers are the ‘King’ in the market, and if you don’t accept this fact, you will perish from the competition sooner or later. Therefore, larger emphasis should be given to create a strong website value or goodwill and excellent customer relationships to ensure not only larger traffic, but also a great reputation on the Web.
