China Ad Spend to Rise up to 2014

Since China has bid goodbye to the global economic recession, the advertising expenditure is expecting an upward surge in the next 5 years.

Currently ranking second as the largest consumer market around the world, China’s ad spend is expected to increase upto 14.6% up to $33.64 billion in this year alone.The consumer market online is at a rapid expansion in the Asian country.

According to a source, a whopping 518 million internet users and 116.7 million homes with broadband are expected by the year end. Advertising is hence estimated to shoot up an additional 37% as compared to 2009 and by 2014 the online ad expenditure is predicted to rise up to $9.5 billion.

Looks like China is back with force into the  arena.