Google Searching For Ways To Make Money From YouTube
The world renowned forefront internet search engine leader Google has said that it is still uncertain how to generate money from YouTube, the immensely popular video-sharing site that it has acquired. However, it hopes that its acquired domain will be able to make money for it soon.
Google’s chief executive Eric Schmidt said that Google should be able to make significant amounts of money from YouTube, on which hundreds of millions of videos are viewed each day, but the company hasn’t figured out how to go about it.
Eric also rejected suggestions about Google dominating the web world, saying that it was outperformed by Yahoo! in some areas. He added that in any case Google’s goal was not to monetize everything.
Further, in an interview with ‘The New Yorker’, he was cautious regarding how lucrative the video-sharing giant might be, however said he believed the site could cause the creation of a whole new industry. He attributed this optimism to two facts namely:
‘Google knows people are watching it’ and ‘Google has the luxury of time to invest’.
According to the online firm, YouTube is a key plank in the strategy to increase its revenues ahead of those it derives from the small text adverts which appear besides search queries. It is hoping that it can use the site, which is visited by about 129 million people per month, in order to expand into other kinds of web-based ads, embracing those which exploit the escalating popularity of online video.
In the previous month, Google had stated that it would roll out a new type video-based advertising on YouTube soon, which would differ from the ‘pre and post roll adverts’ – shown before as well as after video clips – with which it has experimented so far, but refused to provide details.
It is known that the company has even trialled ‘in-video’ ads on the website, which it acquired a couple of years ago for $1.65 billion, where a banner emerges across the top of the screen simultaneously when a video is played and test adverts appear across the bottom, but the reaction has been mixed.
