Next stop? Wonderland!
Back in 1974, when Mr. Steve Jobs dropped out on his course to take up Calligraphy, nobody in the world could have imagined devices which were like a foot long tablet computer, used for surfing internet, accessing mass media, gaming, and even creating content like movies, music and other media. But after three decades of continuous revolution in information and communications technology, we today have iPad, which makes all of it possible.
In today’s exceedingly competitive atmosphere, most companies are at loggerheads to grab eye balls. With the world being reduced to McLuhan’s ‘Global Village’, it has become imperative to be extraordinary, yet archetypical. And thus, we see a host of products and services, each catering every requirement that a customer can think of having.
Or do they?
Every new day the atmosphere is changing. If Google develops Android, Apple decides to launch felt-screen operated iPad. If Google advertises through mobiles, Apple decides to incorporate iAd, which uses its applications. At this rate, we wonder what will be the next big thing on the block…
Apple has decided to beat Google in its own backyard; Advertisements. In a stunning move, it has launched its new service which seems all set to thrash the inventors of the remarkable AdSense and AdWords. It has launched iAd, which incorporates advertisements in the OS itself. Apple will now sell and host ads included in its applications, giving the developers a straight 60% cut in the deal. Fascinating? You bet.
Statistics show that on an average an iPhone user spends 30 minutes a day in applications. According to the plan, if they serve an ad every three minutes, there will be a billion ad impressions worldwide, considering the number of iPhone users all over. And that is one big number, both statistically and demographically.
The best part of Apple’s latest development is that the Ad’s do not disturb user’s activities. The ads have been added in the application itself, thus the user will not have to kill the ad to reach the application.
And we thought multi-tasking was difficult!
