Doing it right-SEO Press Release
The importance of Press Release for any business is crucial. But when writing for an online business, it is best to write content that drives traffic. These kinds of SEO Press Releases can bring you a first-page visibility on search results. If your keywords are utilized properly and the content is written well, then your Press Release can gain multiple spots on the first page of Google. SEO Press Releases are also viable for small business to increase their page rank. Hence, it is wise for all businesses to write Press Releases that have keywords instilled in them.
The writing and distribution of a Press Release are two key stages that will decide the fate of your Press Release. Doing either of them incorrectly can weaken your results.
Besides, there is an On-page and Off-page optimization. On-page optimization deals with the format and the web page layout to make it attractive to a search engine. Off-page optimization includes the number of people linking to your page.
• Before you start writing the Press Release, you must know those keywords that are highly beneficial. Thus, gather your keywords from an SEO company even before you start writing.
• Incase that’s not possible then you have Google SEO tools to help you in selecting the keywords. WordTracker is one such tool.
• Another way to go about with it is to use Long tail keywords. These keywords are the ones that are less competitive and searched for, but generate more searches than the general ones.
• Now when you start off, it’s important that you include your keywords in your headlines as well. Write an 80 character descriptive, keyword rich headline. Let your lead paragraphs also include a good amount (not excessive though) of keywords. This portrays the importance of those words and suggests what your business is about.
• Your SEO based Press Release is written so that users can find it easy to search and get results. Thus, if you use jargons it will be of no use, as lay man doesn’t understand technical language.
• Link your keywords to relevant pages in your site. For instance, if your business is about accessories, then link the word “bag” in your Press Release to the page that talks about bags on your site.
• Provide a link for the company’s home page too.• Add relevant images and videos. Image search is a popular way to find web content and thus providing images that are relevant is an SEO opportunity for your Press Release.
• Your job doesn’t end once writing the Press Release is over. Make sure to shoot mails it to media outlets and bloggers that you think might be interested in your Press Release.
• Tie social bookmarking and social media to your release. Make provisions for users to share the page on Facebook, Twitter, Digg and other social media sites. This also helps in increasing the traffic on your pages.
Besides all these major factors, the basic aspect remains the same. Keep your Press Release short, simple and easy for users to read.
