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6
December
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Directing traffic to your site for free

Search Engine Optimisation

Getting traffic to your site is among the most important objectives of online businesses. However it is a fact that generating the website traffic is not a one-shot deal. It is a continuous task and it must be done on a daily basis in order to ensure that the traffic remains high. Listed below are three effective methods of generating website traffic for free.

1. Optimising the site for the various search engines

Search engines have always been considered as a great method of directing website traffic, that too for free. So, with a little bit of research, you can ensure that your site gets a high rank for the keywords you are targeting. This can be done by Search Engine Optimisation (SEO) which is considered the most effective and powerful technique of generating traffic free of cost. Search engine optimisation is not very difficult and there are many sites available that will provide you with a tutorial on the same.

Moreover, there are also many companies that specialise in the SEO business.

2. Update the contents of the site on a regular basis

There is no big secret behind generating website traffic and if you did expect one, you are about to be disappointed. Among the first and the most important steps in generating free traffic is to get good quality content and to update it on a regular basis, is possible, frequently. This step maybe be small in consideration but has a lot of importance. There is a saying in SEO that “content is king”. This means if content is of good quality and is updated frequently, you have the opportunity of building loyal audiences comprising of recurring visitors. They are sure to come to your site regularly, looking for what is new. This, in turn, ensures that the search engines love your site too.

3. Social bookmarking sites must be taken advantage of

Social bookmarking sites, especially the ones that are the most popular, can also be used as a method of free-of-cost website traffic. This technique can also be learnt from the web.

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