Writers And Designers Go Hand In Hand
Writers are under constant pressure, to be up-to-date with their vocabulary and perfect with their grammar. People look upon them as ‘Gods of Literature’, and expect them to never make any mistakes; its the very same case with designers. According to clients, they are the chosen ones with divine powers over colors, fonts, patterns, designs, etc. and are expected to possess full knowledge about their work. Well, the expectations are not at all wrong. After all, it is necessary to be the best at what you do; but, it is also true that meeting those expectations can be a little challenging, at times.
A famous author named Robin Williams, in his book ‘The Non-Designer’s Design Book’ stated, what I believe holds true, especially for every writer and designer everywhere. The quote reads: “Once you can name something, you’re conscious of it. You have power over it. You own it. You’re in control.” Every time I read this quote, it motivates me to stay strong and never give up; and that one day, practice will lead to perfection.
To master the art and become a perfectionist, here are some handy tips for writers and designers for an easy work-life. These tips will help writers to think like designers, and vice versa, to prepare the copy and design in agreement with each other.
1. Margin: Margins are the spaces at the edge of any page. When designing or writing copy, it is essential to leave a margin of at least half an inch, on either side. Text should never be closer than half-inch to the edge of a page. Margins will make the copy look neat and pleasant to the reader’s eye.
2. Gutter: Gutters are common in magazines, newspapers and brochures. They are the spaces between columns of texts. Gutters should be used when a line length exceeds 10-12 words.
3. Bleed: When colors, images and graphics run off the edge of the page, they are known as Bleeds. Using bleeds gives a more dynamic and attractive look to the page.
4. Old Style Figures: When numbers are not written in ‘Old Style Figures’, they tend to visually dominate the text by appearing bigger in size. It is best advised to use the old style figures, since they give the characteristic of text, to the numbers.
5. Negative Space: Negative space is that blank space on a page, that has no image nor text on it. This space has the ability to generate visual noise, hence it is important to use this space creatively.
6. Kerning/ Tracking: Kerning is the space between two letters and tracking is the space between several consecutive letters (i.e. between words or in a sentence). Kerning and tracking makes the text look more legible and uniform.
These tips are easy to remember, and exceptionally handy for both writers and designers. Using these simple tips will make the copy look presentable, and add an extra touch of cleanness to the final piece of content. It is necessary for writers today, to not just write the copy well, but also present it in the right manner to make the final product sell like hot-cakes. Today, clients are impressed with not just quantity, but they demand for quality and a basic knowledge of presenting the copy appropriately, which makes a positive impact on them.
This is a sample of how the copy should be written and the design should appear, keeping in mind the the above given tips.