How Pun-ny!

If you are one of those writers blessed with the gift of pun, use it to your advantage. Trust it to ring your reader’s humor bells. While you’re playing with words, the pun plays on your reader’s mind.

You don’t have to have high standards of humor to understand a pun’s worth at the receiving end. A Pun makes its underlying point pretty obvious.

Here, I take a cue to defend the goodness of pun. In contradiction to what many believe, all puns are NOT bad puns. Some of the best ads ever made have a pun behind their success.

You will notice that the Rightcopywriter Blog itself has a multitude of articles framed with a Pun-ny title like a little cherry on the cake. Do not nestle the misconception of the phrase ‘No pun intended’. The Pun is always intended especially so by a witty copywriter. Don’t treat it like just another term buried inside your grammar books. Inject them into your titles.

But making puns is no easy task. It requires dollops of wittiness, funniness, creativity and good timing. Don’t even ask what the repercussions of presenting a good pun at a wrong time to the wrong crowd are.

So make sure you don’t:
•    Decorate your copy with a million puns.
•    Take a pot shot at those who are heaven bound.
•    Get negative

Your source shouldn’t be self pioneered or something unheard of. It should be relevant while being suggestive of two meanings at one go. Once you’ve nailed it, present it with all your confidence.

Take for example a catch line for a furniture agency: Sofa. So Good.

Now if you are convinced, go ahead and put a pun in the oven!