How to decide whether a flash based web site is good for you?

Before you decide to go for a flash-based website, you should decide whether a flash-based site is indeed necessary.

Well, how to decide whether a flash based web site is good for you. Following are the points that should be considered when making a decision regarding a flash based site.

Reasons for choosing a flash-based website

Purpose of your web site defines whether you should go for flash-based version

If the main purpose of your site is attracting visitors for its artistic, visual effects then a flash based web site makes sense for you. If you are running a design or arts firm then visitors would need to be influenced by its looks. Then flash is good.

More and more web sites now choose to embed Flash owing to attractive features. Flash makes your site more interactive, lively and entertaining.

Interactivity is the best feature of Flash. If you want more games, quizzes, interactive banners and images to attract visitors, then Flash is the best option.

Reasons for not choosing a flash-based website

If you are creating a site for drawing potential customers via a search engine then limit Flash to select portions of it. Do not overdo Flash!

Flash not so search engine friendly

Flash is not search engine friendly. So, a Flash based site may not bring you higher rankings in most search engine results. Search engines prefer simple, faster web pages that can be easily downloaded. Web pages, heavy on Flash, are more complex and slower to download.

If you want improved search engine rankings and a greater visibility on the Web, then a site developed with Flash is not a wise choice.

Flash-based websites take more time to download

A Flash application becomes redundant after some time. It needs to be updated regularly. This holds true for non-Flash sites as well. Since, Flash is more about impact, change matters more in its case.

Flash is costlier and time consuming. It takes extra efforts to update, maintain a flash based site than a site using HTML and with limited script.

So, if you want to impress the visitor with an appealing visual presentation then only go for Flash. However, you would lose out on those users not having a flash player. So, keep your target audience in mind and then decide whether a web site that is Flash based is suitable for you or not!

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