Let's consider how Search Engine Optimization (SEO) mistakes can harm the ranking of your site, which may have been constructed with great care. Let’s try to understand how they can affect the rating of your site.
Following are some of the common Search Engine Optimization (SEO) mistakes that your web site should avoid.
When readers visit your web page that is listed in the search results, the first thing they see is the page title. It’s a great medium to refer your web page to a search engine. It plays a major role in ranking. However, SEO experts go overboard and put too many words in the title.
Often, too many keywords are crammed hoping that the web site will be ranked up on basis of these keywords. In fact, this could well cause the search engine to penalize your site, and result in a lower ranking for your site on the search engine.
Remember, adding too many keywords in the title - a common mistake that the SEO makes - is simply a wastage of time and efforts. To make it worse, it looks like a spam. .
Your web site may have fancy banners and images, but if you do not describe these banners and images in your IMG - ALT html tags, the same won't be at all noticed by search engine spiders. Thus, badly marked or unmarked images will waste your design efforts. Employ the ALT attribute for describing the image content, ideally with keywords.
A cross link is akin to a recommendation. If you link to poor and outdated sites or the ones that are full of spam, your site might have to pay for the lapse. It's a common SEO mistake for which web sites often get penalized. If you add links manually, this won't be a problem since it's easier to locate poor web sites. Be watchful if your web site is a part of a reciprocal linking program which is automated.
Incorrect grammar and spelling mistakes
Some of the leading search engines now incorporate grammar and spelling checkers as part of their ranking algorithms. Incorrect grammar and spelling mistakes reflect badly on the search results. Users tend to wean away from poor search results if the web page is full of errors. SEO should pay attention to correctness of grammar and spellings to avoid this mistake.
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